If you have built a business website, it will only be successful if you can get targeted website traffic to visit it and stay on it long enough to get your message and act on it.
The more time a visitor spends on your site the more likely it is that they will get your message and take action. Enticing visitors to click through the pages of your website is a good way to keep them on your site. You can increase page views in four easy steps:
1. Fill your site with relevant, unique, well written content: People are hungry for good quality relevant information and that is one of their key motives for surfing the Internet. If your site delivers the information they need, they will be more than willing to return to it and possibly even recommend it to others. Your content will also get picked up by the search engines, so people will keep on visiting it and your page views will dramatically increase.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
The information you present should be concise and easy to read. Paragraphs should be short and to the point. It’s a well-known fact that Internet writing has to be shorter than print writing because people’s attention spans are shorter when they surf.
Dont expect them to read a several thousand word article. On the Internet people tend to scan articles for the information they need. They will only read an article from start to finish if the style and content are so good that they cant help but read everything.
3. Use proper highlighting and formatting: The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Dont be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to go to next page by posting a link at the bottom of each section.
4. Put article teasers and a site map on your main page: Another way to increase page views is to place excerpts or teasers from your other pages on your homepage. Link each teaser to the respective webpage to encourage click-throughs. It is also an excellent idea to provide a site map to make it easier for people as well as search engine spiders to navigate your site.
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.
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